FAQs

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Frequently asked questions

To help potential clients, I’ve answered some of the most frequently asked questions I receive.

If there’s anything else you want to know, or for additional explanation, do get in touch.








What exactly do you sell?

I sell brand identity design that differentiates my clients’ companies from their competitors, boosting client profits by helping them attract and retain their ideal customer base.
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How much does it cost to work with you?

Rather than talk cost, think of brand identity design as an investment. That’s what it is. It’s an investment that when combined with a great product or service will pay off year upon year for the entire life of a business. What I charge varies depending on the specific needs of each client, and I’m happy to provide a quote when I learn more about the design brief.

If you understand how profitable good design can be, I’d love to talk.
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Such and such charges less. Can you match them?

No. Design is not a commodity.

“A commodity is anything for which there is demand, but which is supplied without qualitative differentiation across a market. In other words, copper is copper. Rice is rice. Stereos, on the other hand, have many levels of quality. And, the better a stereo is, the more it will cost.”
— WIKIPEDIA

Just as a client chooses the designer, the designer also chooses the client. It’s up to the designer to work with those who value the service provided.
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How long will the project take to complete?

Time frames varies with the schedule depending almost entirely on project deliverables.
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Can you start right away?

It’s possible, but my focus is always on current clients, and I never accept more than two or three projects at any one time. Get in touch for specifics.
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What exactly do I receive during the course of the project?

I normally send clients a PDF presentation showing one or two effective brand identity options. The designs are displayed in a variety of formats and contexts to give clients a look at how the identity adapts across different touch points.
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Can you make my design look similar to this?

That’s easy, but is it really a good idea to “fit in?” It’s more difficult, but ultimately much more rewarding, if the design sets a company apart.
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How do you accept payment?

I request a 50% down payment prior to scheduling the work. This is payable by via bank transfer or cheque. Details are included in my invoice, and the remaining 50% is payable upon completion of the project, prior to supply of original artwork.
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Will you use current trends for my design?

It’s unfair to have clients returning after a couple of years when their identity is out-of-date. The work I create is intended to last the duration of clients’ businesses and look trendy at the same time.


Thank you

Should you have any questions of your own, by all means drop me a message, or if you haven’t already, feel free to browse my graphic design portfolio.


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Rebranding of Kashmiri Cuisine Restaurant

This project was undertaken to give Poush - Kashmiri Cuisine Restaurant - a whole new look with a modern look combined with Indian tadka!


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Ruchi Srivastav

Telephone: +91 916 794 4184
Email: ruchi@kreativequest.com

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Mumbai, Maharashtra, India